Facebook veut poursuivre son développement dans le monde professionnel et dévoile une nouvelle fonctionnalité qui pourrait bien concurrencer Linkedin.

Avec un premier pied dans le monde de l'entreprise, grâce à son réseau social Workplace, Facebook veut aller plus loin dans les services qu'il propose aux professionnels. En effet, les entreprises américaines et canadiennes vont bientôt pouvoir publier leurs offres d'emplois directement sur le page Facebook, via un onglet "Jobs" spécialement prévu à cet effet. Pour les recruteurs, cela représente un vivier de candidats presque inépuisable qu'il est possible de cibler sur un service qu'ils utilisent tous les jours. Pour les candidats, c'est la possibilité d'être informé instantanément lorsqu'un poste est ouvert dans les entreprises qu'ils aiment, mais aussi celle de pouvoir postuler presque instantanément sans quitter Facebook. Il leur suffira d'écrire leurs motivations et la plateforme se chargera de collecter automatiquement les informations personnelles nécessaires sur le profil du candidat.

Dans une optique de rentabilité maximale, les offres ne seront pas visibles dans le fil d'actualité général, mais uniquement dans l'onglet "Jobs". Pour faire la promotion de leurs offres, les entreprises devront mettre la main au portefeuille.

Avec cette nouvelle offre, Facebook semble bien décidé à reproduire le combat mené contre Snapchat, avec les stories d'Instagram, en s'attaquant cette fois-ci à une fonctionnalité phare de Linekdin.


Moyenne : 5/5 Nombre de votes : 19 (dernier le 03/08/2023 à 18:59)


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